Although positioning your business is by no means rocket science, it isn’t the simplest thing in the world to do, either. It’s multifaceted, and as such, requires a multidirectional approach. You can’t just do one thing and call it good.
In order to create a truly successful business and to clear out a space in the market to call your own, you must approach positioning from a number of different angles.
Many people either neglect, or don’t know how to use, some of the important positioning tactics available to them.
One of the most commonly made positioning mistakes is being too generic. Defining oneself or one’s businesses in a generic way, using generic ads and campaigning messages, explaining one’s business to others in a way that they have heard a million times before…the list goes on and on. Blah blah blah…
The LAST thing that you want to be is generic. Have you ever heard someone say that they aspire to be generic? That they would really love to be one of the sheep that follows some other go-getter blindly?
NOBODY WANTS THAT! And you shouldn’t settle for that either.
And yet, millions and millions of passionate service professionals and business owners who genuinely have the ability to change lives get stuck in that generic mindset.
And then they wonder why it feels like they’re invisible and they’re not attracting the clients that they need to survive.
Let me explain it to you –
You Can Not Attract Energizing and Fun Clients to Work With You
If You Look Like Everybody Else
Who Does What You Do
In fact, right now, print this page up, and then cut that blockquote piece out and post it above your work space.
Get that done?
Uh-oh…some of you didn’t do that!
And after I asked so nicely, too…What’s that all about? : )
Here’s another one for you to cut out and paste over your desk…
Would You Buy The Box Of Cereal
That Just Said “Cereal” On The Box?
You have to think outside of the box and emphasize what makes you and your business unique. If you have had experiences that help you to relate to your target market, emphasize that!
If you offer something that nobody else does, make sure that everyone knows it! And do so in a creative way…
Celebrate and focus on what makes YOU different from the rest!
Showing that there is something that sets you apart from other businesses in your market is the first step to gaining potential clients’ attention and recognition. However, like I said before, it is not the ONLY step.
Next week I will go into another positioning mistake that altogether way too many people make and how you can avoid doing the same.
Until then, ask yourself these questions. How is what I offer different than what my competitors offer?
What makes both me and my business unique?
How can I present my business in a way that makes it stand out from the crowd?
If you can’t think of anything, well then think about what steps you can take to make your business unique and different from the other generic commodity businesses.
I know that it may feel like a big task, but it is a necessary one.
Make it a great week, and see you on the flipside!