Top 6 Benefits of Using a Business Coach

Top 6 Benefits of Having Your Own Business Success Coach

Before starting a new journey, be it a new business, partnership, etc…, it’s best to weigh out the cost versus the benefits – even when hiring someone to help you on this new journey such as a business coach. Below I’ve summed up some of the major professional and personal benefits of using a business coach, and more particularly, using me as your business success coach. Below you will find what I consider to be the top 6 benefits.

1. Guidance

One of the top benefits of using a business coach in general is the guidance they will provide to you. While a coach won’t do the work for you, they are there to help you to see both the forest and the trees. Many small business providers can feel bogged down with the details of marketing, managing and all the other hats you have to wear while running your own business. A business coach is there to essentially “hold your hand.”  Not only do they start you down the correct path to a fulfilling and successful business by helping you to define your vision for where you want to be, but they are with you each step of the way, making sure you STAY on the correct path.

One thing that happens far too often for business owners is that they fail to set goals for themselves. You may be one of those that think “Hey I know what I love to do, and I’m just going to do it. Why would I need a plan?”  Or “I know my goals in my head, why would I need to write them down?”

Well, as I’m sure you’ve heard before, goal setting and actually writing your goals down on paper have been proven to strengthen certain neural pathways within the brain which then subconsciously helps you to move more quickly and efficiently towards your goals! Your business coach can guide you in the process of developing and setting your ideal goals.

2. Accountability


Just like any other type of professional coach – football coach, music coach, trainer, or whatever it be – your business coach will not only help you set goals for yourself, but they’ll make sure you stick to them. Too often we set goals for ourselves, and as life gets busy we start to let those deadlines slide. An accountability partner is critical at this juncture. Not because you don’t have the best intentions – I know that you do have. But life will get in the way – and we let it. In my position as a business coach, I’m going to hold you accountable for the deadlines and goals you have set for yourself, ultimately helping your reach your dream career faster.

3. Brainstorming

Ever heard the expression that two heads are better than one? Of course you have – because it’s TRUE! Having another person to bounce ideas off of is going to help you come up with new ideas, strategies, goals, etc., and help expand on the old ones. Brainstorming is great way to solve problems and your business coach can bring experience, fresh insight and new energy into the mix, ultimately helping you come up with the most appropriate solution.

4. Balance

Many business people fall into the trap of the “your business is your life” philosophy. Personally, I believe that your business is your business and your life is your life. Yes, your business is important, but your business needs to be a functioning piece of a bigger whole. Your successful business will obviously help you to create your most satisfying and fulfilling life, but it’s only one piece. You also need to consider how the other aspects of your life fit in: health and wellness, fun and recreation, family and relationships, spiritual fulfillment, education/career, giving back to the world, etc.

It really depends on what you want your business to look like. And even if you want to be the “Oprah” of your marketplace – we can still do that in a way that you are able to achieve a healthy balance between all the aspects of your healthiest and happiest life in concert with your business.

(We will be talking more about the importance of balancing your life and your business soon in an upcoming post — Personal Development and Business Development: They go hand in hand. So watch for that one!

5. Positioning

My strength as your business success coach is to help you position yourself in the marketplace so that you are no longer “just one more real estate agent, hairdresser, health coach, chiropractor, dentist, energy healer, etc., in the vast arena of many other generic —insert job title here—”  By defining what makes you unique and setting yourself apart from the rest, it enables you to attract an energizing and fulfilling client based filled  with your IDEAL clients.  Together we work together to make you a recognized and preferred brand name in your market – be it local, regional, national or international. I like to say that I help you to become the Oprah of your marketplace.

6. Authority and Credibility


You’ve heard it said “It’s not what you do, it’s who you know!” Well I take that a step      further:

It’s not who you know; it’s who knows what you do – and do they care?

Do you recognize the ring of truth in that? One of the most important aspects in running a successful business and attracting clients is what they call the “Know, Like and Trust” factor.

In addition to the networking tactics and strategies that a typical business coach can help you with, I also provide you with an insight and perspective on how you’re coming across in your promotion and marketing materials, and what kinds of things you can do to build that “beyond excellent” customer service aspect of your business so that you are consistently building an army of raving fans that not only “Know, Like and Trust” you and your gifts and skills, but they’ll also help you to spread your message far and wide, helping you to draw in more of your ideal clients.

I actually have a signature system that allows us to work together to elevate you and your business from being one of the generic masses in your field up through trusted advisor, credible authority, likeable expert to recognized and preferred brand name (up to the Oprah of your industry if that’s how visible you want to be.)

To find out more about placing yourself and your business into the position of recognized and preferred brand name, so that your name stands out from the masses in your industry, you can visit my coaching website at . Please feel free to leave any comments or questions by clicking the comment icon at the top right corner of this post.  I’m looking forward to seeing how this post resonates with you!

Make it great!



3 thoughts on “Top 6 Benefits of Using a Business Coach

  1. What a great explanation this was on the benefits of working with a coach – there are pieces at play one doesn’t even realize are going on…especially the “Balance” piece, which always seems the first to disappear when building a business. Many coaches promise to promote balance and the importance of maintaining your health and family in the process of becoming known in your industry. BUT Theresa, you’re the first biz coach I’ve ever worked with who actually celebrates when I get out from behind my business and take some time to enjoy my life!

  2. Yep Nattacia, That’s been one of my core philosophies from the beginning of my coaching career – that your business is just one aspect of your life. Yep, it’s important, but your whole life – that’s everything! Literally.

    I just happen to focus on working with people in building their business and growing their visibility because that’s where my passion lies, but I totally “get” that it’s not everything. When you take time off to enjoy life, and something makes you laugh or catch your breath in wonder or feel totally loved and accepted for who you are -> that, my friend, that is EVERYTHING!

    I see your business as a vehicle towards more and more of that and (if you do it right) less and less of the worry and stress.

    Much Love and Laughter!!

  3. I have a business that is less than a year old so I foersee this to be a year of great gains and challenges.My business goals are:To steadily build a monthly revenue that can fully support both myself and my partner.To establish our business as the go to for art marketing advice in our local area.To build our seminars and events to the point of being able to support a two-day marketing workshop.To achieve all this we are creating strategies to build our online presence, networking with local art organizations, holding seminars and events to share our knowledge, and generally making ourselves a visible part of the community.We face the challenge of being able to get our brand and message out to enough of our target market, providing the types of services that are most needed and wanted, and growing the business at a pace that we can sustain but also support our goals.All in all I look forward to the challenges and triumphs in the year ahead.

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