Top 6 Benefits of Having Your Own Business Success Coach
Before starting a new journey, be it a new business, partnership, etc…, it’s best to weigh out the cost versus the benefits – even when hiring someone to help you on this new journey such as a business coach. Below I’ve summed up some of the major professional and personal benefits of using a business coach, and more particularly, using me as your business success coach. Below you will find what I consider to be the top 6 benefits.
One of the top benefits of using a business coach in general is the guidance they will provide to you. While a coach won’t do the work for you, they are there to help you to see both the forest and the trees. Many small business providers can feel bogged down with the details of marketing, managing and all the other hats you have to wear while running your own business. A business coach is there to essentially “hold your hand.” Not only do they start you down the correct path to a fulfilling and successful business by helping you to define your vision for where you want to be, but they are with you each step of the way, making sure you STAY on the correct path.
One thing that happens far too often for business owners is that they fail to set goals for themselves. You may be one of those that think “Hey I know what I love to do, and I’m just going to do it. Why would I need a plan?” Or “I know my goals in my head, why would I need to write them down?”
Well, as I’m sure you’ve heard before, goal setting and actually writing your goals down on paper have been proven to strengthen certain neural pathways within the brain which then subconsciously helps you to move more quickly and efficiently towards your goals! Your business coach can guide you in the process of developing and setting your ideal goals.
Just like any other type of professional coach – football coach, music coach, trainer, or whatever it be – your business coach will not only help you set goals for yourself, but they’ll make sure you stick to them. Too often we set goals for ourselves, and as life gets busy we start to let those deadlines slide. An accountability partner is critical at this juncture. Not because you don’t have the best intentions – I know that you do have. But life will get in the way – and we let it. In my position as a business coach, I’m going to hold you accountable for the deadlines and goals you have set for yourself, ultimately helping your reach your dream career faster.
Ever heard the expression that two heads are better than one? Of course you have – because it’s TRUE! Having another person to bounce ideas off of is going to help you come up with new ideas, strategies, goals, etc., and help expand on the old ones. Brainstorming is great way to solve problems and your business coach can bring experience, fresh insight and new energy into the mix, ultimately helping you come up with the most appropriate solution.
Many business people fall into the trap of the “your business is your life” philosophy. Personally, I believe that your business is your business and your life is your life. Yes, your business is important, but your business needs to be a functioning piece of a bigger whole. Your successful business will obviously help you to create your most satisfying and fulfilling life, but it’s only one piece. You also need to consider how the other aspects of your life fit in: health and wellness, fun and recreation, family and relationships, spiritual fulfillment, education/career, giving back to the world, etc.
It really depends on what you want your business to look like. And even if you want to be the “Oprah” of your marketplace – we can still do that in a way that you are able to achieve a healthy balance between all the aspects of your healthiest and happiest life in concert with your business.
(We will be talking more about the importance of balancing your life and your business soon in an upcoming post — Personal Development and Business Development: They go hand in hand. So watch for that one!
My strength as your business success coach is to help you position yourself in the marketplace so that you are no longer “just one more real estate agent, hairdresser, health coach, chiropractor, dentist, energy healer, etc., in the vast arena of many other generic —insert job title here—” By defining what makes you unique and setting yourself apart from the rest, it enables you to attract an energizing and fulfilling client based filled with your IDEAL clients. Together we work together to make you a recognized and preferred brand name in your market – be it local, regional, national or international. I like to say that I help you to become the Oprah of your marketplace.
6. Authority and Credibility
You’ve heard it said “It’s not what you do, it’s who you know!” Well I take that a step further:
It’s not who you know; it’s who knows what you do – and do they care?
Do you recognize the ring of truth in that? One of the most important aspects in running a successful business and attracting clients is what they call the “Know, Like and Trust” factor.
In addition to the networking tactics and strategies that a typical business coach can help you with, I also provide you with an insight and perspective on how you’re coming across in your promotion and marketing materials, and what kinds of things you can do to build that “beyond excellent” customer service aspect of your business so that you are consistently building an army of raving fans that not only “Know, Like and Trust” you and your gifts and skills, but they’ll also help you to spread your message far and wide, helping you to draw in more of your ideal clients.
I actually have a signature system that allows us to work together to elevate you and your business from being one of the generic masses in your field up through trusted advisor, credible authority, likeable expert to recognized and preferred brand name (up to the Oprah of your industry if that’s how visible you want to be.)
To find out more about placing yourself and your business into the position of recognized and preferred brand name, so that your name stands out from the masses in your industry, you can visit my coaching website at www.ABetterYouCoach.com . Please feel free to leave any comments or questions by clicking the comment icon at the top right corner of this post. I’m looking forward to seeing how this post resonates with you!
Make it great!