In order to create real success, you need to emphasize and demonstrate what makes you unique.
This goes back to what I said last week about being a commodity versus being a brand name. You want to position yourself so that you are NOT the same as everyone else in your market.
There are a number of mediums that you can use in order to better position yourself and in order to stand apart from the others.
The internet is one of the best places. Things like a business website and social media networking sites are both great marketing and great positioning tools. They are perhaps the best way to reach and connect with members of your target market.
Advertising through newspapers and other local publications is another option.
The thing that you need to keep in mind when doing this though is that you DO NOT want to use a generic ad. This is one of the places where you really need to take a unique approach and to appeal to your target market in a way that sets you apart. Focus on your specialties and the specific wants and needs of your target clients.
Really, positioning falls into play in everything that you do in and for your business. The way that you present yourself is important.
Looking the part and making sure your place of business does as well adds beaucoup points in the mind of your clients. The way you talk makes a difference. Your business card, both the textual and visual aspects, plays a part in positioning.
Positioning is ALL of the things that you do that influence the way that someone thinks about you and your business. It is the steps that you take to create a specific image in the minds of your target audience. It is what you do to create top of mind awareness and to ensure that you are the first one that people think of when they need or want whatever you provide.
If done correctly, and done well, positioning can be extremely beneficial. If done poorly, or not done at all, it can be detrimental to your business.
What steps have you taken to set yourself apart from the crowd? What forms of advertising or marketing strategies do you recommend in order to better position your business? Let me know by clicking on the bubble on the upper right hand of this post or by commenting below.
Next time I will talk about common mistakes that people make with respect to positioning and how you can avoid making the same mistakes.
Until then…make it great!