“Old School” Marketing vs. “New Age” Marketing: Is it really out with the old and in with the new?
“Old school” marketing, otherwise known as offline marketing seems to have taken a back seat to internet marketing when it comes to marketing a business, product or service. As a heart-centered entrepreneur does that mean that you should completely forgo your “old school” marketing tactics and just focus solely on internet marketing?
My answer to that question is no. Let me tell you why.
“Old school” offline marketing techniques such as cold calling, placing an ad in the newspaper, or in person social networking may seem to have been replaced by things such as internet sales, advertising online and social networking websites, but these “old school” tactics are still just as important to your marketing campaign as they were before.
Just like any marketing tactic, internet marketing only reaches a certain amount of people. Though most things in this world can and are done through the internet, not all people use the internet daily. There is even a small category of people who don’t use the internet at all, especially when choosing a new company or service provider to go with. By just focusing on internet marketing you could miss an entire group of potential clients.
On the other hand, internet marketing is too effective and efficient to not do. So my advice is this: use internet marketing alongside of the “old school” marketing techniques. This way you are reaching the largest number of prospects.
As a passionate service provider which do you focus more on – offline promotion or marketing or internet/online marketing? I would love to hear your thoughts. To leave a comment just click on the comment icon in the top right corner of the post, or click the link that says “comments” below.
Make it great!