Creating a successful business relies heavily on the right positioning by you as a business owner. Good positioning can be the difference between a surviving business and a thriving business.
So what exactly do I mean by positioning?
If you ask ten people, they may all give you different definitions of the word “positioning.” This is because it is not a super simple and straightforward concept. The positioning of a business involves a number of different things, and there are a ton of different strategies out there.
However, in a nutshell positioning is the steps that a business owner takes in order to become the recognized name in specific market.
It’s what you do to create top of mind awareness, meaning that your business is the first that comes to people’s minds when they need whatever service you provide. By using good positioning tactics you can create a space in the market that is essentially YOURS.
That brings us to the next question – What kinds of things can you do to better position your business and to gain greater success?
Well, first you need to dig deep and figure out what you really want your business to stand for and what you want to accomplish through it. When doing this, there are a number of things that you should take into consideration.
For example, what are you passionate about? In my opinion it is always best to build your business around something that you are truly passionate about.
That way, you are a lot less likely to get bored and/or end up hating what you do. If you focus on your passions, not only will it allow you to better serve others, but it will add an element of sincerity to your work that potential clients will see and be inspired by.
I absolutely believe that if you’re following your passions and serving to the best of your ability with your gifts, skills and talents, you’re actually doing your greatest good in the world.
Once you have figured out what you are truly passionate about and how you want to apply that to your business, you need to identify your target market. These are the people that you will focus your marketing towards and the people that you believe will most benefit from your services.
After doing that, you need to think about what makes you and your business different than your competitors. Like I said before, if you do not SHOW that you are different in some way or another from the masses, your prospective clients will not see you as any different from them.
On Thursday I will continue with the idea of positioning and go further into HOW to set yourself apart from the crowd. Until then, I want you to really think about what your passions are and what you truly want to accomplish through your business. This is the MOST IMPORTANT step when it comes to creating and defining your own business.
The world is at your fingertips, it is up to you to mold and create the business of your dreams…