Important Things to Incorporate into Your Web Site Continued…

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Last week I left you with three different pieces that are essential to include in your business website. Today we’ve got four more things that you’ll want to incorporate into your site.

1. Contact Info

I know that we talked about this last time, but I can’t emphasize enough how important it is that a potential client can easily find your contact info on every page of your website. People are much more likely to use it if they are being constantly reminded to do so.

There should be an extremely visible link that the reader can click on in order to make contact with you.

You can see mine on the upper right hand side of this blog in blue. It is incorporated into every page and does not move when the reader scrolls up or down.

The site that I used to incorporate the plug-in into my site is ContactMe.com. It’s an easy and super effective way to make sure that it is effortless for potential clients to contact you.

2. Testimonials

Including a few testimonials from past clients who loved your services is a great way to instill a higher level of confidence and trust in potential clients.

Those powerful statements about how passionately you serve and how skilled you are remove any lingering doubt that a potential customer might have. In their minds, if other people have loved you, there is no reason that they won’t as well.

Testimonials should be personal and positive. It is best to avoid using generic compliments and raves because they can come off as disingenuous. You want it to not only be — but come off in writing as — authentic, relatable, specific and personal.

Even better is if the testimonials you get talk about what dire or dramatic position the client was in before they met you, and even the doubts they had that they could be helped.

Then when they explain how powerfully they were impacted by you, it holds even more credibility…and it really helps your prospective clients to see that other people, just like them, have been helped by you and your amazing gifts and talents.

3. Privacy Policy, Terms and Conditions and Disclaimer/Disclosures

The inclusion of all of these things within your website is important as well. They set the rules and regulations that you and anyone with whom you do business dealings with must follow in advance. They explain the rights of both you and those people you work with, and can save your butt in the unlikely and unfortunate event some legal issues arise.

In most cases, the privacy policy goes along the lines that anything disclosed to you by customers or business associates will remain between you and that person. If that is NOT your policy, you need to make it clear because that will most likely be assumed and could be a cause for mistrust if not established from the very beginning.

There are always exceptions to non-disclosure as well. Those need to be stated.

Privacy policies not only protect both you and those you work with in legal situations, but create further trust.

Although much of it is legal jargon, and most people will probably not actually read them, having them available is important.

These additions may seem nitpicky or trivial, they are most certainly NOT and should NOT be forgotten or blown off.

You can either insert these by yourself, or if you use WordPress you can upload plug-ins that will do it for you.

If you do a search on the web, you will find numerous plug-ins that will take care of each for you.

If you want to spend a little bit more money ($20.00), you can buy the WordPress Policy Pack. It not only comes with these three policy pages, but many more and you only have to input your business information once, and it will be applied to each page automatically.

4. Business Blog

A business blog is one of those things that is optional, and that may be more practical and beneficial for some than others.

Obviously, I am an advocate and think that they are a good idea and that they can significantly help a business. After all, you are reading one of my posts right now.

If you want to include one, and have the time to put in to maintain it regularly, GO FOR IT!! If you are just starting out and don’t have the time or effort to put into it, or you just plain don’t want to, then don’t. It’s your prerogative.

There are definitely benefits of having a blog presence though.

Creating multiple posts, and therefore multiple pages, increases your visibility in the endless sea of pages on the internet. The more work you have out there, and the greater the number of times your name is mentioned, the greater the traffic to your website will be.

And it’s another way to connect to and maintain contact with your potential, current and past clients. To potential clients, it serves as proof that you know and care about what you are doing. Your blog can also be a big credibility booster for you.

Business blogs are also a lot less formal than the rest of your website, and you personality can shine through a lot more.

For your current and past clients, it can serve as a reminder of just how great you are and that you will be there in the future if they need or want to use your services again.

Blog writing is a great means through which you can share passion for what you do, form strong blonds and connections with your audience, show your human side and be more relatable. You can showcase yourself and your knowledge, and overall, just have more fun with the work that you love doing. After all, doing what you love is supposed to be enjoyable.

 

Like I said before, there is a lot of freedom that you can take advantage of when you are creating and personalizing your business website. BUT, there are a few essentials that you can’t forget.

Is there anything else that you think should be a part of each and every business website? What kinds of things have and haven’t worked for you on your business site?

Let me know by either leaving a comment by clicking the bubble icon on the upper right hand corner of this post or by making a comment below.

Make it a great week!

 

 

Stuff I Love – Kunaki

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If you’ve ever wanted to publish your own training CD or DVD, (or even an entertainment one) Kunaki is the place!

It’s cheap, it’s fairly simple to upload your files, and they even have a simple design tool to create the cover of your CD or DVD if you don’t have the skills or capability to design a fancy-schmancy one – although to be honest, lately I’ve taken to hiring a graphic designer from oDesk or Fiverr.com to design a more professional looking cover for me.

I just give the designer the dimensions that Kunaki specifies, then when they’ve created my cover, I simply have to upload it and voila´– there it is.

If you want to see my latest, you can see it at Turn Conversations Into Clients.

Now, I have to tell you that there is virtually no customer service at Kunaki. It is all very self-serve and driven by technology – not humans. And they only do single disc products. If you do multiple disc packages, you pretty much have to do each single disc, and then put the package together yourself. Or maybe the better option is to find a different cd/dvd fulfillment place that can do multi-disc products.

This is how they explain the process on the Kunaki.com website:

How is digital manufacturing different from traditional manufacturing?

You design and configure your product (case, disc, inserts, cover art, contents) with our publishing software. The software renders a precise 3-D replica of your product and lets you modify and review different possibilities. The software compiles your product’s content, packaging, art-work into a single digital file and uploads it to our facility.

Then a seamless, automated system accepts orders; manufactures, prints, assembles, packages, wraps, and ships your product in minutes.

Digital manufacturing eliminates setup costs, coordination, human error and most labor costs. This yields a constant low production cost for all quantity levels — so you can order smaller quantities with minimal upfront and warehousing costs.

 

But the pluses are nice –

First off, very reasonable – I’ve never seen such low prices – depends on how many you order at a time, but about a dollar or so per CD.

You don’t have to order multiple copies (although you can.) You can order as few as one or as many as thousands at a time.

They’ll even dropship to your customers for you so you don’t have to keep a basement or garage full of your product and do your own fulfillment.

They’ll include a barcode on your product if you like.

They have systems in place to make it easy for you to sell through CDBaby and Amazon…

I could go on and on, but…

Well, why don’t you just go to the website and see for yourself – just go to http://www.kunaki.com/, but remember – I warned you: don’t expect anything fancy.

But if you’ve been wanting to create your own product, maybe an audio training or DVD and you want a professionally created product – not something that you duplicate one by one on your CD/DVD writer – then check out Kunaki.

I’ve been using them for almost two years now, and the only issue I’ve run into is when I forget to order at least one copy of my product at least once every six months. Because they delete your files if there’s been no orders in 180 days.

That’s a pain to have to re-upload everything, but really not the end of the world. I’ve decided I’m just going to include it in my calendar every five and a half months, and that will resolve that issue.

Make it Great!

It’s Thanksgiving – I Love What I Do And Here’s Where You Benefit!

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11/24/11

I Woke UP Inspired This Thanksgiving Morning.

I woke up very early this Thanksgiving morning, and as I was lying there, drifting in and out of coherent thought, one of the rational thoughts that landed (in between fuzzy waking nonsensical dreams of puppies riding bicycles and singing “Row Row Row Your Boat” J) was regarding what I wanted my business to stand for.

This is something that I work with my coaching clients on in the “D” (define) piece of my signature “D.A.R.E. And Do Good” business success program.

Of course, I’ve done this exercise before for myself, and in the past I had always defined it as “I want my clients to feel nourished and fulfilled by their business, from following their passion and doing great things for the world. I want them to feel tremendously confident and happy with their choices.”

And that’s the first thought that came up for me this morning as well.

However in following that concept through the circuitous route that was my fuzzy waking-up mind this a.m., between the puppies singing another chorus of “…gently down the stream…” God chose to drop a more inspired thought into my head to kind of wake me UP today.

And that thought was – beyond just wanting people to feel nourished and fulfilled by their business (phenomenal concept, but kind of boring in the languaging of it) – and beyond my mission of “I want to REVOLUTIONIZE the way you market and promote yourself,” today I recognized that -> I want people to Fall In Love With Your Business Again (FILWYBA).

And by people, I mean passionate people who are great at what they do, who really know that they can truly impact their clients and help them to create the powerful transformations they are looking for. People like you.

I so love what I do, and I am truly grateful for that every day, and it being Thanksgiving, I was even more aware of that, and in the feeling of this immense wave of gratitude and desire to share that feeling – (puppies notwithstanding) I realized I wanted everyone to feel this way about their business.

I want you to feel so excited that you want to jump out of bed two hours early so that you can get your day started, so that you can really go to “Joy” not to “work” early Even on your day off, inspired to get out there and help those you’re most meant to serve.

Doesn’t matter what you do, whether you’re a sales rep or a dentist or a graphic designer or a health coach or a network marketer or whatever, if you want to love, Love LOVE! your business, and really share your gifts with the world in a big, Big, BIG! way, but you don’t know how, then I need to work with you.

So on this cold, dark and rainy morning, as these thoughts were running through my head, I couldn’t help but jump up out of bed EARLY on My Day OFF! in order to write this note to you. And in doing so, I had another inspired thought. I wasn’t planning on running a Thanksgiving or Black Friday deal or anything like that. If that had been my plan, believe me, I would have been more organized about it, that’s for sure.

But here’s the deal…

Today, as my special Truly Thankful Thanksgiving I’m offering to coach 3 passionate and heart-centered business people at a ridiculously low rate – a savings of more than 80% off my standard rates – for a whole year. (Nope it’s not really a Black Friday sale, it’s a Truly Thankful Thanksgiving sale!)

It’s my way of giving back a little bit more.

My standard coaching fees for a year of one on one phone coaching is normally over $500 per month (That’s my 2011 pricing – $6,000.00 + per year, haven’t decided on 2012 schedule yet.)

But today, you have the chance to apply for a shot at one of the three slots I’m making available at only $1,200.00 per year. That averages out to $100 per month.

There are a handful of caveats though.

  • You do have to apply for the slots – because (to be perfectly self-centered about the whole thing J) if I’m going to expend my time, energy and emotional investment in helping you to build your business and create your position as the recognized and preferred name in your marketplace, it has to be a joyful and engaging experience for me as well.

In order to apply, just shoot a short (3 to 5 min) video telling me who you are, what you do and why you want one of the $1,200.00 coaching slots. Tell me about your dreams, your passions, your visions for your business, and what’s working for you and what’s not. Really lay it out there. I want to be inspired by your inspiration!

Upload your video to YouTube.

Then go to this page: Thanksgiving Coaching Application and give me the link to your video, and I’ll review all of the submissions and see which three resonate the most strongly with me.

You have until Monday Nov 28th at midnight Mountain Time to apply. (If you can’t PayPal me the $1,200 by the end of November, then please don’t apply. While I would love to engage with you, it’s just disappointing for both of us if you are selected and we both get excited to work together, and then it falls through.)

  • Second thing, you have to be willing to be coached on camera. For some of you, this will be a deal breaker. For some of you that may be the reason you want it even more – because of the exposure your business will get when we actually put our show together!

But because I want to start putting together a series so that I can make an even bigger impact in the world and help even more passionate service professionals, there’s a chance I may want to video some (or all) of our coaching sessions and/or your life revolving around your business and our coaching sessions. None of that is in place yet, but I’m expecting to roll that out in the next several months or so, and if I do, I want you to be forewarned.

  • Thirdly, I’m going to want to get honest feedback as we go through the coaching process, as well as glowing testimonials when you start getting great results.

The glowing testimonials are really not that big of a deal, because usually people seeing stellar transformations are happy to tell everyone within shouting distance about how well things are going for us in their coaching program, and I expect you’re no different in that regard.

The harder thing is to get people to give honest feedback as we go through the coaching process. Sometimes people are reluctant to say anything negative because they don’t want to complain, or be seen as less than compliant. But seriously, if something doesn’t feel right to you, you have to speak up so that we can see if it’s something genuine to who you are, or if it’s a limiting belief or fear that’s causing the resistance.

If we don’t look at it, you won’t know and you may continue to operate from a place that doesn’t actually serve you. Either way, if you examine it, you can make a conscious choice about whether you want to continue to operate from that belief or not.

  •  Lastly, you have to be willing to make a commitment – not only to showing up for our phone coaching appointments, but to spending time every week to make conscious choices about what you want your life and business to look like and to really focus on the growth and direction of your business.

The 30 to 45 minutes we spend on the phone three times a month is going to be miniscule compared to the several hours you’re going to be spending really getting clear and considering what works for your life and how you want to do your best work and make the biggest impact and do your greatest good in the world, and then implementing those plans to create your vision.

Why not offer free coaching today? After all, it’s Thanksgiving!

Well, because I’m a big believer in the fact that you’ve got to make an investment in yourself and your business. I’ve seen it over and over again: people get better and longer-lasting results when they’ve made a commitment to themselves, their business and me.

And I’ll admit that I’m human; my ego needs it.

Let me explain.

When I was first starting out, I coached several people for free because they told me they couldn’t afford my coaching fees. Plus, I wanted the practice.

And they were getting powerful results and telling me how awesome it was to be working with me.

But then they’d turn around and spend their money on something else like a trip to a conference, and it bothered me. Obviously I respect that everyone has the right to spend their hard-earned (or even easily-earned) income however they see fit. But it bothered me that they didn’t have the money to honor my effort and energy and time after singing my praises week after week.

For sure, I’m human and I started to resent it sometimes. Not all the time, but often enough that I would find myself not looking forward to our scheduled coaching appointments. And that’s way out of character for me.

As much as I loved the one-on-one coaching aspect of it, it felt like what I was giving to them wasn’t valued or respected when they claimed to be destitute and then found money to fly across the country. And I re-learned the concept that people will find the money for what’s of value to them.

So I decided to start charging them $100 a month. And at the time, the two that I had helped the most both declined to continue with me when it wasn’t free anymore. That was surprising, but that was okay.

Because I view money as a form of gratitude, so when I’m paying the water bill, I think “Thank you for the water coming into my home.” And when I’m making the house payment, I’m like “Thank you for the lovely home that we have.” And along those same lines, if they didn’t value the results that they’d gotten for free, they really weren’t my ideal client.

Of course, I want my coaching relationships to be engaging and productive and fulfilling for both of us. So I’ve chosen to remove the barriers that resentment can create by charging a substantially reduced and nominal coaching fee. Call it anti-resentment insurance. J

And that’s my story – how my morning unfolded. And now I offer it to you with much love and laughter. Just go to http://abetteryoucoach.com/tgiving-coaching-application/ to submit your video application by midnight on Monday Nov 28, 2011!

Be Inspired!

Make it a Fabulous!! Thanksgiving and Beyond!!


 

Important Things to Incorporate into Your Web Site

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I would like to begin by saying that I hope you got a chance to learn a little bit more about, and perhaps even partake in some of the activities of, Global Entrepreneurship Week last week. After all, it celebrates YOU and your accomplishments and aims to inspire you to reach even higher.

With that said, this week we are back to the topic of your business website. In a previous post, we established that it’s an important facet of your marketing strategy, but what are some of the “must-have” elements that you need to incorporate into your site?

When building your business website, you have a lot of freedom with respect to the layout and overall visual presentation. Your website should be a representation of you, and as such, unique to you.

However, within that freedom naturally comes a framework, meaning that there are a number of elements that you should absolutely incorporate into your website. How you choose to do it is largely up to you.

 

Below are the Top Essential elements that YOUR business websites should have.

1. Easy Navigation

The most important characteristic that your website must have is EASY NAVIGATION. I’m sure that at some point in your virtual adventures you have come upon a site that is just plain confusing and does not seem to want to let you go to the page that you are looking for. Did you stick around, or go somewhere else? I know I for one have moved on. It is pretty likely that you can find the same information somewhere else, so fighting with a difficult website to extract the information that you are looking for just isn’t worth it.

If a website is confusing or difficult to navigate, people will not stay long enough for you to say “Thanks for your interest!” There is nothing that people dislike more than inconvenience and being led on what seems to be a wild goose chase. Easy navigation is key to keeping people around to see what you have to offer.

All links should stand out and it should be blatantly obvious where they go. There should be either a horizontal list of page links at the top or a vertical list along the side of each page. Not only does incorporating this into every page ensure that your potential clients can access whatever page they want at any stage, but it is also a good SEO technique.

However, unless you are creating an authority site – something like CNN.com or another one-stop site for all aspects of a given topic, it is important that you do not create an excessive number of pages either. Keep your navigation bar simple, even if you do have a larger number of pages. Nobody wants to go through a million different links to find all of the information they are looking for. I would limit it to ten links in your navigation menu at most, and less if possible.

Make sure that every main element of your business has a page, and then expound on each element within each page.

Easy navigation is not a difficult concept. If at any point you are unsure about your layout, ask for outside thoughts and opinions. If your non-tech savvy uncle, friend or grandmother finds it confusing or annoying, then other people probably will too.

2. Home Page

Your homepage is what your potential customers will see first. As such, it is essential that you make it engaging and interesting. You want to catch their attention and draw them into exploring your site further.

The last thing you want to do is give them a reason to look elsewhere. It should be professional, but your unique personality should always shine through.

There should absolutely be graphics of some sort, whether it is a picture of you, your work place, or some other aesthetically pleasing image. Graphics catch the eye, and hold attention much more efficiently than text alone does.

Something else that generally does a good job of grabbing potential customers’ attention is a deal of some sort. If you are having a sale or you are offering a desirable product or service for a good price or free, your home page is a great place to showcase it. With the economy in the hole, people are even more apt to look for the best deals they can find.

Your homepage should give the viewer a basic understanding of what your business is about. If you offer multiple services, it’s a good place to include a list of those services. It should be relevant and should promote trust in you and your company.

3. About Page

There should be a page somewhere that summarizes who you are and contains some important information about your business.

Although this page is technically your “About Page,” I would not recommend that you actually label the link that way. It is too generic, and says nothing about you or your business.

Use something that is more personal, which could even be the name of you or your business. This is a great place to show why YOU are the best person to help them resolve their problem and why.

Even though the About page is theoretically about you, you still need to maintain your focus on who your potential clients are, and why they’re looking for you and your expertise. You MUST speak to them where they’re at.

As you explain what you do, why you do what you do, your vision as an entrepreneur, etc. on your About page, you must at the same time be focused primarily on them and how and why your services are exactly what they need right now.

How do you solve their problems?

For example, if you’re a real-estate agent that specializes in downsizing seniors, you need to know why they (or a family member) is on your website looking into you and your services.

What is the conversation going on in their head?

Perhaps that conversation goes something like this:

“I need to move into a smaller house – this four bedroom place is too big for me now that my spouse has died. I can’t keep it up anymore. The maintenance is too much for me, and it’s got too many painful memories – but heck, we’ve lived here for 28 years, and I can’t bear the thought of leaving; it’s all so overwhelming.

And I don’t know the first thing about selling a house these days – it’s changed so much since we bought this place almost thirty years ago – it’s so much more complicated. I’m terrified that I won’t understand it at all – and what am I going to do with all this stuff we’ve accumulated over the past 30 years?

If I move to a smaller place, I’ll have to get rid of some of my collections and antiques, not to mention just all the furniture and where will I go?

How will I ever find another place…blah, blah,blah.”

So how do you respond to that? Even though your About Page is presumably about you, in reality it needs to be about them first and how what you do can help them. So your About page will talk about you in a way that builds credibility and authority in the arena where they need help.

It will most likely be the most personal of your pages and it should help potential customers relate to you and form a bond of trust.

So…yes. You can explain that you were born and raised in the local area, but explain why that matters to your prospective client.

You can explain your passions, your hobbies, your interests, but be sure to tie that back in to them and where they are when they’re looking for you.

If you have a special degree, certifications or whatever, explain why that’s relevant to them from where they’re sitting right now – and where they’re sitting right now is considering whether or not you’re a fit for them.

So I recommend that you don’t talk about your parakeet collection or the fact that you lived in a commune for 8 years unless you can find a way to tie it in with your expertise, your skills, or your blessings in a way that matters to them.

Other important information that you can add to this page, and that needs to be easily attained somewhere on your site, is your business hours and location and your contact information.

Depending on what you do, your business may or may not have a physical address. If it does, you need to make it visible and easy to find.

Linking it to Google Maps makes it easy to get directions to your place of business and helps the viewer calculate his or her bearings.

Hours of availability are also something that needs to highly visible and would fit in great on your about page.

Although your contact information should be accessible from every page, it is a good idea to organize it into a section that on the about page as well.

 

Next week, we’ll continue on with several more important parts of your website that you won’t want to forget. Come back to make sure that you cover all of the angles that need to be covered in order to ensure greater success for you and your business!!

Until next Tuesday, go out and make it a great week! : )

 

Global Entrepreneurship Week!!

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Although you may already know it, this week is Global Entrepreneurship Week. For the past three years, one week in November has been designated as Global Entrepreneurship Week throughout the world. This year GEW runs from November 14 – 20.

Global Entrepreneurship Week first started in 2008 and has grown to become the world’s largest celebration of innovators and entrepreneurs everywhere. Through thousands of different activities, gatherings and campaigns, people throughout the world join together with the common goal of changing the world for the better.

Events focus on inspiring and recognizing exceptional innovation and entrepreneurial spirit. GEW advocates innovation and progression and supports the unleashing of ideas and taking the necessary measures to ensure that great ideas are realized.

According to Kauffman Foundation, it is all about “spotting opportunities, taking risks, solving problems, being creative, building connections and learning from both failure and success. It is about thinking big and making your mark on the world – doing good while doing well at the same time.”

Although it is aimed at everyone, there is most certainly some focus on the younger generations since they are the future leaders that will create a future for us all.

Global Entrepreneurship Week is a movement supported not only by thousands of organizations worldwide, but by iconic individuals and world leaders. In fact, Barack Obama just recently gave a speech on the matter during which he proclaimed the month of November as “National Entrepreneurship Month.”

This year 123 countries including Saudi Arabia, Brazil, Gambia, Switzerland, the US and many many more have committed to participating in this multinational celebration. Over 100,000 events are scheduled to take place, and it is estimated that over 10 million individuals will take part in GEW related activities. The activities scheduled to take place range from huge competitions and happenings to smaller local events.

Not only are they meant to celebrate and promote entrepreneurship, but are a means through which people can network and possibly even find potential investors. I would encourage you to find the nearest event, or create your own!! You never know what you could run into or the magic that could be released from just the right encounter!

Two great sources with lots more information about what is going on this week and how you can participate include http://www.unleashingideas.com/ and http://www.unleashingideas.org/. Definitely go to visit either one of these sites. There are some inspirational stories, innovative ideas and a lot of great posts on both. You can even add your own event to the festivities if you want to!

You can also go to your social networking sites to find out more about GEW and the activities near you.

How do you feel that YOU have brought innovation to your work and community? What kinds of ideas do you have for activities that could promote the values of GEW? I would love to hear your thoughts and ideas on the matters at hand, and to learn from your past and present experiences. Either leave a comment by clicking the bubble icon on the upper right hand corner of this post or leave a comment below!

Stay tuned, because next week we’ll be going back to the components of your business website, and we’ll talk about some of the essential pieces you should not forget.

To channel the spirit that Global Entrepreneurship Week is based upon, go out and make it a great week and think about how you as an individual can make a change for the better in the world!

After all, that’s what we’re dedicated to – passionate service!

 

If You Own a Business, You Need a Business Website!!

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When you want to find an answer, learn about something or someone, or find a place in your area, where do you go?

TO THE INTERNET!

And more specifically, probably Google. The number of people who use Google on a daily basis to find answers to whatever question or need they may have is MONUMENTAL.

Although many searches conducted on Google these days surely focus on Kim Kardashian’s not so surprising divorce or other newsy bits, millions of people search for local businesses or services as well. For many, the internet has become an easier and more convenient version of the yellow pages. People go to find the address of your business, to view a list of services you provide, and to just overall check you out.

So why on earth wouldn’t you take advantage of the internet?!?!

Like all marketing strategies out there, creating a website that represents your business is about getting your name out there and gaining more recognition from potential clients. In a virtual world, internet marketing can hold substantially more power than word of mouth. It can absolutely help you gain more clients, and quite literally puts you on the map (Google Maps that is).

So what kind of benefits can having a website hold for you?

First of all, it will simply increase the number of people who know about you. When people search for whatever service you provide in your area, and your business pops up, you will gain more attention than you would otherwise. Even if people don’t click on your specific site, just seeing the name of your business could help – because when they hear it in the future it will sound familiar to them. When people know and recognize your name, they are much more likely to trust you.

Familiarity breeds respect – at least from a business branding aspect.

Another benefit of having a site is that when clients like your services and what you provide, they have a specific place to refer their friends to. If your friend told you she went to this great massage therapist, but did not have any more info, would you go?

Maybe, but maybe not.

What if she told you she went to this great massage therapist and here is the website where you can find out more?

When you check out the site, you see it’s nicely designed and easy to navigate with some attractive pictures; you have a price list and list of services provided there, and you start to get comfortable. At the website you also have all of the contact info, and a number of previous client recommendations are showcased.

Are you more likely to go to that person next time you need a massage?

ABSOLUTELY!

Because you’ve started establishing a level of comfort and whether you recognize it or not – at least on a subconscious level – some trust.

Having that extra info available to whoever may be interested in seeing it makes a world of a difference as well.

Not only that, but it substantially increases your credibility. Nobody wants to go to a dump to get anything done. By showing that you are professional, and that your place of work is clean, bright and welcoming, you will automatically increase interest. People don’t like to leave that kind of thing up to chance.

Think about it, if they are doing an online search, it is because they are looking for something more than just a name and address. They want to know whether they can trust you or not, and if you can give that to them through your website, more people will come to you.

A business website is a place where you can showcase yourself and your services. It is a place for you to show how you are different from the other people who offer the same services as yourself. It serves as a reminder to those who know you, and a friendly suggestion to those who don’t, that you are there and that you want to work with them. It is personal, yet professional at the same time, and should make people want to go to you.

If done correctly, a business website can increase your success considerably.

Next week we are going to focus on Global Entrepreneur’s Week. Not only is it a week that celebrates YOU and YOUR achievements as an entrepreneur, but it serves to inspire an era of change for the better. After this special week, I will come back to the concept of a business website and focus on the essential parts that should be incorporated into your business website in one way or another.

Hope to see you then, and make it a great week!

Cold Calling: A Hot or Cold Business Tactic?

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Cold calling is one of those things that some people swear by, and that others swear off. Cold calling is terrifying for most people. There is no question that it goes hand-in-hand with rejection and sometimes even anger from the other side of the phone line. That being said, studies have shown that it does work.

So…the question arises, should you or shouldn’t you incorporate cold calling into your business marketing regiment?

It’s a rare person who can pull off the cold-calling thing, not only from an effectiveness standpoint where they actually get results from it, but from a “coming-off-authentically” and “being comfortable” doing it standpoint.

Most people who do it, hate it. They do it because they think they “should.” First off, there are no “Shoulds” – as they say, stop “shoulding” all over yourself. You can make a conscious choice to do something or not after weighing out the benefits and downsides, but don’t respond from a “should-y” place. That’s you giving up your life and control to what other people say. And that’s messy and just asking for trouble.

You have an internal guidance system, use it. Pay attention to your intuition, guts, instinct, spiritual guidance – whatever you call it – you have it. I always recommend conscious choices. Now conscious choices don’t make a decision good or bad, right or wrong. It just makes sure that it aligns with you and your best life. Because you know the reasons why you made the decision you made, and you’re not just doing the lemming thing. (I make no judgements as the lemming thing might work out for lemmings, but presumably you’re not a lemming, so … not recommended.)

Okay, stepping down off my soapbox, let’s continue onward : )

After having said all that and going all the way down the lemming track just to warn you, I’m going to turn around and apparently contradict myself, so hold on. Try not to get whiplash : ) .

I actually would recommend that everyone in business do the cold calling thing for at least a few months, just for the experience and the insights that you’ll gain from having done it. Not just insights into human behavior by looking at the wide spectrum of responses you get from the people you’re cold-calling. But even more beneficial are the skills that you’ll develop and the insights into your own personal behaviors and methods of response to the people you’re calling and their behavior. Expanding your comfort zone and doing things that you are uncomfortable with can push you into becoming a more well-rounded individual and will give you a deeper insight. Cold calling will not only increase your people skills, but can help you better understand your target audience.

However, once you’ve gone through the “trial-by-fire” growth experiment of cold calling, if it’s just not you, and it’s not your thing, I say “Don’t do it.” Simple as that.  There are easier, more effective and certainly more authentic ways to reach your audience with your message and offers. Cold calling is by no means the only way to gain potential leads and grow your business.

If it is your thing, then by all means, study it, practice it, learn it, get good at it, and most importantly, get better at finding a way to be of service while you’re doing it. Don’t just do it from a selfish and self-centered angle in order to get people to do business with you. Do it from the perspective that you truly, genuinely have something that will be of benefit for the person or organization you’re contacting.

The reason telemarketers and other people who cold-call get such an icy reception from many of the prospects they’re trying to reach is because of the blatantly obvious, spot-it-from-a-mile-away, self-centered approach that those cold callers use.

Think about it from the prospect’s perspective: it’s clear that this person is trying to sell me something that I don’t want or need – their only agenda is to make the sale – and I’m the one who’s going to pay – and it ain’t gonna happen on my watch.

So it immediately becomes an adversarial battle of wills. It doesn’t suddenly “go pretty” from there. That battle will often get ugly and turn into abuse from one direction or the other or both as the egos of the battlers get inflamed.

So…it’s no wonder heart-centered business people think cold-calling is a punishment worse than emergency tooth extraction. Rejection is much more personal and disheartening when you feel passionate about whatever you are selling or whatever services you provide. The trick is in expressing that passion within the first few minutes and showing that you genuinely want to help and benefit the lives of those who you contact through cold calling.

If you can come at it from a viewpoint of being of service, and really examine the question,

“How can I let them know that I can help them solve the issues they’re facing and at the same time see if we’re really a good fit?” rather than from the desperation and selfishness of “I’ve got to make this sale,” you have taken the most important step that you can for cold calling.

There are plenty of good books or internet resources out there that can teach you how to create win-win scenarios through cold-calling. If you think that it would be an option for you, take a gander at some of these resources, put together a plan, and give it a whirl.

Before doing it though, make sure that you have a plan. It not only takes away some of the anxiety of the whole thing, but substantially increases your chances of success. Just like you wouldn’t give a public speech unprepared, I would not recommend jumping into marketing your business to strangers via telephone without a plan and practice beforehand.

Like I said, I think everyone should do some of it at some point in their life just for the experience.

If it scares the crayons out of you, I’d recommend that you do it every day for three months. OR, if you just want to get it out of the way faster, just make 300 phone calls. Keep track of your stats and make a game out of it. Because it will work if you recognize and adhere to the philosophy that it’s a numbers game. Despite the fact that you will undoubtedly face a decent amount of rejection, each lead that does come through is beneficial to your business. Focus on the good rather than the bad when it comes to cold calling.

As they say in “The Aladdin Factor” by Jack Canfield (great book by the way!) …

“Some Will.
Some Won’t.
So What?
Next”

Give it a shot, no matter whether you decide it’s for you or not – I guarantee that you’ll learn tons in the process….

Has cold calling worked for you? What have you learned through doing it? I always love to hear your thoughts and experiences. Just leave a comment by clicking the speech bubble on the upper right hand corner of this post or by leaving a reply below.

Next week, I will go into the importance of a business website in the marketing and success of your business.

Hope to see you again then, and in the meantime…go out and make it a great week!

Stuff I Love — Fiverr

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As they say, Fiverr.com is the place for people to share what they are willing to do for $5. I’ve hired numerous people from Fiverr to do everything from design a logo, to create a video to transcribe audios and videos. Most of it is business related, but occasionally I’ll have them do something different, out of the ordinary, like design a tattoo from a picture.

Sometimes I just read the Fiverr site for entertainment – to see what people are willing to do for $5. There are some crazy and mind-blowing things that people will do for $5. For example, here’s what’s on page one the day that I’m writing this in October 2011:

I will make a video of my Bunny eating your message for $5

I will draw a cute chibi for $5

I will make a 1 dollar turn into a 100 DOLLARS for $5

I will make this amazing intro video8 for your business/website in HD for $5

I will scream your message while flipping on a trampoline for $5

I will put your logo on a Pumpkin for $5

I will make and send you a soda top bracelet for $5

I will deliver an HD Video of my pet tortoise wearing your website or business name for $5

I will make my fingerpets hold your message or endorse your website for $5

I will mention your website, business, or play ur audio ad, up to 60 seconds, live on my radio show for $5

I will make a 15 second long stop motion video with a 4 word or less message for $5

I will write a poem or rap lyrics for anything you want me to talk about for $5

I will do a Turkish coffee reading for $5

I will dance and sing your logo business or friend for $5

I will make a video of your message with candy at high speed for $5

I will hold a sign of your choice up on a busy Boston street for $5

 

Fiverr – Gotta Love It!!

Make it Great,

Theresa

Networking: A Business Owner’s Best Friend

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I guarantee that you have heard the phrase “It’s all about who you know.” As much as we would like to discount the notion, you gotta admit, there is definitely an element of truth to this phrase. Some people take it a step further and say “It’s not who you know, it’s who knows you,” which of course moves us closer to the truth of the matter. But I like to take it even further than that, and I say “It’s not who you know, but who knows what you do and how you can help.”

As a business owner, your success can depend on who you know and who the people you know know. The more people who know you, the greater chance there is of people knowing about your business and what you do and who you serve, and consequently, the greater the number of people who will think about YOU first when looking for the services that you provide. As such, networking is ESSENTIAL for business success.

When it comes to networking, simply knowing people is not enough. You have to build and maintain RELATIONSHIPS. In order to do that, you have to actually put forth an effort. And therein lies the problem, because everyone wants immediate solutions, and relationships take time. Not only time to grow, develop and strengthen, but time out of your busy life that you may or may not have readily available.

If you want someone to care about you, you need to not only stop and be interested in them and what is going on in their lives, you need to figure out how you can be of service to them as well. It’s not all about how they can help you – although most people networking act as if that’s the bottom line. I don’t remember who said it, but you’ve probably heard the expression, “No one cares how much you know until they know how much you care.” Don’t turn into a used car salesman whenever you talk about your business.

I just got back from a conference with about 300+ attendees, and I probably met and got to know about 40 or 50 awesome and passionate service professionals: people that I conversed with and engaged with in a vibrant dialogue, getting to know each other and discussing what we did, and some of our struggles and how we were focused on moving forward and what our next steps were for growing our businesses bigger and better than ever, etc. It was fun and engaging and pleasant and even energizing. We laughed; we brainstormed; we connected with each other.

Then there was one person who was all about using the conference to “sell herself” and get clients. Every conversation she had revolved around her business, what she did and that everyone needed what she had. It felt very invasive and pushy. It was the difference between midnight and high noon; the difference between apple pie and cowpie. A conversation should not be one sided, and you should not come off as if it’s all about you and the only reason you would deign to have a conversation with me is because you are trying to sell me something. You need to listen, and to show interest in a person if you want to create a genuine relationship with them.

Now I suspect that she most likely didn’t realize that she was coming across that way. I’m sure she thought she was just as social and friendly and personable as everyone else at the conference. Perhaps, though, it’s time for her to grow into that lesson, or the Universe may have a stronger, more impactful way for her to learn (think the Wicked Witch of the East if you’re not sure what that “more impactful way” could be…)

The best thing you can do to develop those relationships with people is to ask questions about them, their life and their business and anything else that’s important to them. If you help people in a particular arena of their life, there’s nothing wrong with focusing your questions on that area – for example a health coach asking questions about someone’s busy life and family, and how they manage to handle the stress and overwhelm of it. Or a printer asking questions about how someone’s business is going, or inquiring about the progress on the volunteer event that the person is coordinating. In general, you don’t have to do much of the heavy lifting keeping the conversation going if you’re asking questions. And if you’re smart, you’ll pay attention to the answers. Because the way that people answer questions and talk about their lives and what’s important to them will give you tremendous insight into who they are and how you might be able to offer solutions to the problems they’re facing.

Don’t look at networking like a work activity. Look at is as a friend-ing activity. You’re making new connections, new friends, and you can never have too many friends!!

Speaking of friends, they are a great place to focus your initial networking on. They already know you, and obviously like you at least a little bit if they have stuck around long enough to become your friend. Family is another great resource because they are essentially obligated to like and support you. People who you have known for a long time and with who you have a good relationship can often sell you better than you can sell yourself. Referrals and testimonials have a ton of value, and can be extremely persuasive. They can give you a whole other level of credibility. PLUS, they have a ton of other friends who they can introduce you to or recommend you to.

People that you are close with are not the only acquaintances to keep in mind when networking. It can also be extremely beneficial to go to someone that you have met in the past. For this reason, it is important to maintain relationships with people you trust and respect. A good example of someone who may fall into this category would be one of your professors from college. People you have worked with or done services for in the past can also be great resources. You do not have to call these people on a weekly basis or pretend to be their best friend. It is as simple as making contact with them once every few months. Shoot them an e-mail asking how they are doing, or in the event that you come across something that you think they would be interested in as well, let them know. You can send a letter or card thanking them for their business if they are previous clients. Just maintain contact and make sure that you do not fall off their radar.

There are a number of ways to reach out in order to develop new relationships. One great way is through social networking sites. I know that I keep coming back to networking sites, but I can’t emphasize enough just how beneficial they can be for you and your company. With respect to networking, they are especially great because people who you don’t know can get to know you through your profile, and because there are MILLIONS of potential clients out there that spend a TON of time on them.

Joining networking clubs and/or associations that pertain to your career field is another great way to meet new people, create new relationships, hear different perspectives, and to have some fun while you are doing it all. : ) You can attend meetings, seminars or industry mixers as well.

Really, networking can be done ANYWHERE. All you need to do is embrace your outgoing side and put yourself out there. Be friendly, be real, listen, and talk about what it is that you do. You never know where you could meet potential clients or someone who can be of help to you and your business in other ways. Maybe the guy sitting next to you on the plane has a best friend who runs a website that runs great ads for really cheap. Maybe the lady doing your nails is part of a club of women who could all really use your services. Or perhaps the student you ran into at the library wants to do the same thing as you and has some really great ideas that could take your business to the next level. The point is…you never know!!

If you truly are passionate about what you do and serving those you’re meant to serve, people will see and appreciate that, and want to be a part of it.

Along with this, ALWAYS and I mean ALWAYS keep business cards with you. You can make a great connection, but the card can seal the deal. It is a constant reminder of you and your business, and of course it contains all of the contact information that anyone would need to get ahold of you. Don’t be afraid to hand one to an acquaintance, you will be happy that you did.

Networking does not need to be as difficult as it often can seem. It’s all about people skills and promoting what you love. With that, there are certainly a number of guidelines that should be taken into consideration. Don’t ever be pushy. Nobody wants something that is being pushed on them, and nobody wants to help someone that is so obviously self-serving. Do not overuse on person. If you go to the same person over time, they are going to get tired of it and begin to question your motives. SPREAD THE LOVE!! If you expect, or want help from others, you have to be willing to dish it out yourself in large helpings. It should be a give-give, and a win-win situation for all the parties involved, not just a take-take endeavor. Conform to general social rules, and be a good person, your most kind, generous and loving self, and a friend, and you should be just fine.

I recently met and had dinner with Sue Clement (a Referral Pro) at a conference, and she gifted me with her fabulous book called “Insider Secrets to Referral Success – Uncover the Power of Your Network.” (and signed it for me, too!) She really focuses on creating a “Referral Network” so if you want to take your networking to the next level, her book is a definite must-read! You can get it here: http://www.SueClement.com/referral-success-book (just click on any of the links in this paragraph to take you there)

In what ways has networking benefited YOU? I would love to hear your stories, and I’m more than happy to answer your questions. You can either click on the speech bubble on the upper right hand side of the post, or click on the reply button on the lower right hand side to leave your comment. Look forward to hearing from you.

Make it a great week!! Why not? It’s all yours!

SEO: Turn Your Website Traffic Light Green

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Have you ever seen those vendors on the side of the streets selling home-grown fruits or vegetables? Have you ever stopped at one? There is a good chance that you’ve probably driven right past it without stopping. But why? These people have certainly put more love and care into the cultivation and distribution than anyone who sells to grocery stores. They have undoubtedly used less harmful chemicals in the process. They are generally friendly and more than happy to answer any questions you have about the products. Their products are often substantially less expensive, and in my experience, much tastier. Aren’t these all things that we look and hope for? So… why don’t we stop?

Here’s my theory: There are a few reasons. One: It is less convenient than going to the grocery store where you know they will have whatever you want. Two: It is difficult to find them when you are really looking for them, and if you don’t need whatever they are selling at the moment, then you probably won’t stop to get it. Three: You really have no guarantee that what they are selling is quality or worth spending your money on.

The same concepts apply to your website and its traffic. People get online to search for something that they need. They use search engines because they are convenient, and generally you can trust the top results to be good quality and very helpful. Although you may provide better services or be more knowledgeable than whoever falls into the top search engine results position, potential clients are much more likely to go to their website for the same reasons you buy most of your fresh produce at the grocery store and not at the roadside stand – it is easy; they know that they will get at least some of the answers that they need; and they are guaranteed a certain level of quality. And on the off chance that someone does come upon your site, if they are not specifically looking for what you offer at that very moment, that person will probably pass you by without a glance back in your direction.

This is where SEO comes into play. Through the utilization of certain SEO tactics, you can ensure that the search engines index your website on a lower page. The higher you rank on the search engines, the more visible you are and the more convenient it is for the searcher, the more traffic you will get.

Simple as that! Well…kind of…but it is really important.

 

What is Search Engine Optimization?

Search Engine Optimization, almost always referred to as “SEO” in the online world, has to do with the visibility of your website. In a nutshell, search engines like Google, Bing and Yahoo send virtual spiders through every site on the web, and based on specific qualifications incorporated into an extremely complex algorithm, essentially rank them for certain keywords. When you do a search on a set of keywords, an index of websites appears. The higher your website is on this list, the more traffic you are going to get because you are more visible to potential visitors. SEO plays a tremendous role in the amount of traffic that you get to your website, and is something that you MUST take into consideration if you want to be more successful. And let’s be honest…who doesn’t want that?!

How you can increase your website’s SEO:

There are a number of steps that you can take to increase the SEO of your website…

One surefire way to ensure that you have at least some content that appears on the first search engine results page is to make a Google profile. Your Google profile will not only say a lot about you, but will contain links to your websites, and will thereby increase traffic by at least a bit to those sites. As I mentioned in my last blog post, it guarantees that your profile is a first page result IF and ONLY IF someone does a search on your name. So this is a great option if people already know who you are, and will help you some either way, but is not the most effective way to increase website traffic.

On Page Optimization is another way to increase your website’s SEO. On page SEO is basically all of the things that you can do with/on your own website to help a search engine understand what your website is about and to index you higher.

One of the most important on page strategies is good use of KEYWORDS. The keywords that you use should be relevant to what you write about, and should be words that your target audience is likely to utilize in searches. It is important that you not only use good keywords frequently within your website or blog, but insert them in the titles and tags as well. If you only use them once or twice throughout your site or blog they are just words, not keywords. Your keyword should be incorporated into your URL as well.

Another tactic to increase your on page optimization is making sure that each of your pages LINK to other pages on your site. The more links you have to each page, the more likely the search engine spiders will find all of them. That being said, do not link each page to every single page on your website.

Updating your site regularly ensures that the spiders are going through it on a regular basis. Other than your homepage, you pages should link to one or two other pages. If you are using WordPress for your website, you can install the GoogleXML Sitemap plug-in. It maps your site in a way that makes it much easier for Google to navigate.

Lastly, if you have an advanced understanding of coding and website design, which I most definitely do not, you can alter your HTML coding to increase traffic to an extent.

Off Page Optimization tactics will help increase your SEO as well. Off page SEO is basically all of the things that you do outside of your own website/blog to bring more traffic to your site. If you do not use software that automatically submits your sitemap to search engines, SUBMIT it yourself.

Creating BACKLINKS to your website can make a huge difference.To do this, you can either pay exorbitant amounts to have other sites link back to your site OR you can make your own backlinks. To do so, all you have to do is leave a relevant and quality comment on a blog and include your website URL in the contact information. More often than not there is a place to include your URL when you are filling out the comment form, but if not, you can include it under your name or title within the comment content itself.In general, the more links to your website, the higher your Search Engine Ranking will be.

Joining and updating SOCIAL NETWORKING SITES is another great tactic. You can make links that point back to your site while gaining credibility and traffic.

Another one is ARTICLE SUBMISSION. Submitting articles (about things that are related to your passions and what you do to be of service to your clients) to article directories can help increase your traffic and SEO.

Off page SEO is a bit more complicated, but basically, you want to get your name and work out there and create as many links that point back to you and your website as possible.

SEO is not as complicated as many people think. Even incorporating basic SEO tactics in your marketing strategy can make a big difference.

So go out and some of these things, and turn the traffic light to your website green!!

If you have any other SEO tactics that you feel have worked well for you, or any question, I would love to hear from you. Just leave a comment by clicking the bubble on the top right hand side of the post if you are looking at it in archive format or by filling in the comment information below the post if you are viewing the individual post.

Thanks

And go out and make it a great week!