Lead generation is defined as the process of collecting names and contact information from potential clients. As you know, being in a heart-centered service business, this is one of the most important parts of growing your business, because without new customers your business is going to stand still and not be able to grow forward. If you develop strong lead generation tactics, you can potentially limit the ups and down of your business by increasing sales in even the most sluggish of economic times.
Lead generation does more than just bring in new customers – it can bring you to those new customers before the competition, therefore making you the NUMBER ONE resource for your particular service.
The great news is, now more than ever, lead generation is easy and inexpensive. With the rise of internet marketing and social media in the business world, there is no excuse for even the smallest of businesses not to have a set of solid lead generation tactics up their sleeve.
Next week we will be discussing the top lead generating tactics for passionate service providers – it’s one post you won’t want to miss!!!
It’s Your Life – Make It Great!