Last week I left you with three different pieces that are essential to include in your business website. Today we’ve got four more things that you’ll want to incorporate into your site.
1. Contact Info
I know that we talked about this last time, but I can’t emphasize enough how important it is that a potential client can easily find your contact info on every page of your website. People are much more likely to use it if they are being constantly reminded to do so.
There should be an extremely visible link that the reader can click on in order to make contact with you.
You can see mine on the upper right hand side of this blog in blue. It is incorporated into every page and does not move when the reader scrolls up or down.
The site that I used to incorporate the plug-in into my site is ContactMe.com. It’s an easy and super effective way to make sure that it is effortless for potential clients to contact you.
Including a few testimonials from past clients who loved your services is a great way to instill a higher level of confidence and trust in potential clients.
Those powerful statements about how passionately you serve and how skilled you are remove any lingering doubt that a potential customer might have. In their minds, if other people have loved you, there is no reason that they won’t as well.
Testimonials should be personal and positive. It is best to avoid using generic compliments and raves because they can come off as disingenuous. You want it to not only be — but come off in writing as — authentic, relatable, specific and personal.
Even better is if the testimonials you get talk about what dire or dramatic position the client was in before they met you, and even the doubts they had that they could be helped.
Then when they explain how powerfully they were impacted by you, it holds even more credibility…and it really helps your prospective clients to see that other people, just like them, have been helped by you and your amazing gifts and talents.
The inclusion of all of these things within your website is important as well. They set the rules and regulations that you and anyone with whom you do business dealings with must follow in advance. They explain the rights of both you and those people you work with, and can save your butt in the unlikely and unfortunate event some legal issues arise.
There are always exceptions to non-disclosure as well. Those need to be stated.
Privacy policies not only protect both you and those you work with in legal situations, but create further trust.
Although much of it is legal jargon, and most people will probably not actually read them, having them available is important.
These additions may seem nitpicky or trivial, they are most certainly NOT and should NOT be forgotten or blown off.
You can either insert these by yourself, or if you use WordPress you can upload plug-ins that will do it for you.
If you do a search on the web, you will find numerous plug-ins that will take care of each for you.
If you want to spend a little bit more money ($20.00), you can buy the WordPress Policy Pack. It not only comes with these three policy pages, but many more and you only have to input your business information once, and it will be applied to each page automatically.
4. Business Blog
A business blog is one of those things that is optional, and that may be more practical and beneficial for some than others.
Obviously, I am an advocate and think that they are a good idea and that they can significantly help a business. After all, you are reading one of my posts right now.
If you want to include one, and have the time to put in to maintain it regularly, GO FOR IT!! If you are just starting out and don’t have the time or effort to put into it, or you just plain don’t want to, then don’t. It’s your prerogative.
There are definitely benefits of having a blog presence though.
Creating multiple posts, and therefore multiple pages, increases your visibility in the endless sea of pages on the internet. The more work you have out there, and the greater the number of times your name is mentioned, the greater the traffic to your website will be.
And it’s another way to connect to and maintain contact with your potential, current and past clients. To potential clients, it serves as proof that you know and care about what you are doing. Your blog can also be a big credibility booster for you.
Business blogs are also a lot less formal than the rest of your website, and you personality can shine through a lot more.
For your current and past clients, it can serve as a reminder of just how great you are and that you will be there in the future if they need or want to use your services again.
Blog writing is a great means through which you can share passion for what you do, form strong blonds and connections with your audience, show your human side and be more relatable. You can showcase yourself and your knowledge, and overall, just have more fun with the work that you love doing. After all, doing what you love is supposed to be enjoyable.
Like I said before, there is a lot of freedom that you can take advantage of when you are creating and personalizing your business website. BUT, there are a few essentials that you can’t forget.
Is there anything else that you think should be a part of each and every business website? What kinds of things have and haven’t worked for you on your business site?
Let me know by either leaving a comment by clicking the bubble icon on the upper right hand corner of this post or by making a comment below.
Make it a great week!