TO THE INTERNET!
And more specifically, probably Google. The number of people who use Google on a daily basis to find answers to whatever question or need they may have is MONUMENTAL.
Although many searches conducted on Google these days surely focus on Kim Kardashian’s not so surprising divorce or other newsy bits, millions of people search for local businesses or services as well. For many, the internet has become an easier and more convenient version of the yellow pages. People go to find the address of your business, to view a list of services you provide, and to just overall check you out.
So why on earth wouldn’t you take advantage of the internet?!?!
Like all marketing strategies out there, creating a website that represents your business is about getting your name out there and gaining more recognition from potential clients. In a virtual world, internet marketing can hold substantially more power than word of mouth. It can absolutely help you gain more clients, and quite literally puts you on the map (Google Maps that is).
So what kind of benefits can having a website hold for you?
First of all, it will simply increase the number of people who know about you. When people search for whatever service you provide in your area, and your business pops up, you will gain more attention than you would otherwise. Even if people don’t click on your specific site, just seeing the name of your business could help – because when they hear it in the future it will sound familiar to them. When people know and recognize your name, they are much more likely to trust you.
Familiarity breeds respect – at least from a business branding aspect.
Another benefit of having a site is that when clients like your services and what you provide, they have a specific place to refer their friends to. If your friend told you she went to this great massage therapist, but did not have any more info, would you go?
Maybe, but maybe not.
What if she told you she went to this great massage therapist and here is the website where you can find out more?
When you check out the site, you see it’s nicely designed and easy to navigate with some attractive pictures; you have a price list and list of services provided there, and you start to get comfortable. At the website you also have all of the contact info, and a number of previous client recommendations are showcased.
Are you more likely to go to that person next time you need a massage?
Because you’ve started establishing a level of comfort and whether you recognize it or not – at least on a subconscious level – some trust.
Having that extra info available to whoever may be interested in seeing it makes a world of a difference as well.
Not only that, but it substantially increases your credibility. Nobody wants to go to a dump to get anything done. By showing that you are professional, and that your place of work is clean, bright and welcoming, you will automatically increase interest. People don’t like to leave that kind of thing up to chance.
Think about it, if they are doing an online search, it is because they are looking for something more than just a name and address. They want to know whether they can trust you or not, and if you can give that to them through your website, more people will come to you.
A business website is a place where you can showcase yourself and your services. It is a place for you to show how you are different from the other people who offer the same services as yourself. It serves as a reminder to those who know you, and a friendly suggestion to those who don’t, that you are there and that you want to work with them. It is personal, yet professional at the same time, and should make people want to go to you.
If done correctly, a business website can increase your success considerably.
Next week we are going to focus on Global Entrepreneur’s Week. Not only is it a week that celebrates YOU and YOUR achievements as an entrepreneur, but it serves to inspire an era of change for the better. After this special week, I will come back to the concept of a business website and focus on the essential parts that should be incorporated into your business website in one way or another.
Hope to see you then, and make it a great week!