First off, I would like to start by saying welcome! You probably know me, but for those of you that don’t, my name is Theresa Whiteside and I specialize in positioning heart-centered entrepreneurs (or “agents of change” as I like to call them) as the go-to person in their arena. What the heck does that mean? Well, to break that down a little – I work with service providers who are passionate about what they do and help them go from being a generic commodity (one of the masses of people doing what they’re doing) to being recognized as a preferred brand name in their marketplace. Basically, I help folks like you to stand out from the crowd and become the Oprah of your industry – if that’s the direction you want to take your business in order to spread your message and share your gifts and skills.
So many service providers who love what they can do with their talents, find themselves bogged down with the details of marketing, managing and promoting themselves and their business. It depletes their energy and doesn’t allow them to truly provide the best of their best for their clients. As such, they either don’t do that marketing thing at all, they do it half-heartedly, or they do it the same way everyone else is doing it and consequently, don’t stand out.
I help those same professionals dedicated to passionate service to position themselves so that they are no longer “just one more real estate agent, hairdresser, health coach, chiropractor, housekeeper, dentist, massage therapist, energy healer, dog-walker, mechanic, attorney, handyman, etc.” in a vast sea of many, many generic “_____Insert Job Title Here _____” This in turn, enables them to attract an energizing and fulfilling client base, filled with ideal clients that allows them to truly serve those they’re meant to serve from their best, most generous and passionate place … following their mission, creating the genuinely successful business of their visions, making the income they desire, and enhancing the life of their dreams.
What is the difference between a “heart-centered entrepreneur” and a general service provider?
What qualifies someone as a heart-centered entrepreneur or “agent of change” is that they have PASSION for what they do. They are committed to doing good in the world and using their talents to help other people. It’s the difference between “this is just what I do” and “this is what I LOVE to do and I can’t wait to help you, too.”
What can I expect from this blog?
Only the best business advice this side of the Mississippi! Convinced? I didn’t think so.
Realistically, I want this blog to become a valuable resource in helping you grow your business. I refer to myself as a “holistic business coach” because my philosophy embodies the concept of improving your whole self, and caters directly to how your business fits into your entire life. I believe that improving your business shouldn’t only come from strategy change and marketing, but by combining new strategies with a simple change of attitude or perspective you can potentially see even bigger results.
Together we will discuss topics such as:
Attitude and perspective
How to set yourself apart from the crowd
Ways to balance your career and your life
Plus, any topics YOU want to discuss.
While this coaching blog could never replace the value and benefits of my one-on-one business coaching and process, it will start you down the path of becoming a more balanced and satisfied business owner. Using this blog as a resource will introduce you to business coaching and start you on the path towards a more successful, energizing and fulfilling business.
So here’s to you, old readers and new, making the best of your BUSINESS and your LIFE.
Make it Great!